WHAT WE DO 
Digital Music Test Full Only PMW's exclusive DMT™ enables you to measure your Relative Product Quality, as we test the actual on air music mixes of you and your competition. You will see how well your music stacks up against the competition and determine what it will take to not only improve, but improve enough to win!
With the Digital Music Test™ you get to test more than just your library. In addition, you get to use the power of the Digital Content Analyzer™ to test morning and breakfast shows, personalities and presenters, check artist appeal, TV spots, billboards, and dozens of additional perceptual
CLICK FOR DEMO questions you could never test in an old school paper and pencil study.
As DMT ™ respondents participate, you and your team are in an adjacent room viewing the results... projected instantly and graphically with final results delivered on your computer in less than 12 hours the next morning.
ClusterPLUS+™ identifies & pinpoints various hot buttons and passion levels within your core and cume, and identifies opportunities for building coalitions.
PinnacleANALYST™ sorts data quickly, creates categories, color codes, filters by multiple groups, and more...all delivered directly to your computer with an option to export and view data on your iPhone or Blackberry.
The DMT™ delivers the newest technology that hundreds of others in your position have come to know and love., with proven results and increased ratings!! Email or call 1.760.731.1141 for more information!
DMT_Home Full The Digital Music Test_Home™ uses our exclusive, state-of-the-art, secure-server technology from the comfort of their homes. This advanced, digital technology measures the respondent's true passion and emotion and is recruited exactly the same way as our traditional auditorium DMT™...only now, respondents participate from the comfort of their own home!
The Digital Music Test_Home™ enables your respondents to give you their feedback song-to-song, second-by-second, measuring the actual appeal of you and your competitor's music and brand power. It's as if you're watching PPM in action! Respondents receive a CD-ROM encoded with all your hooks and test material then simply log in to our secure server, and use our easy to use, interactive platform. As the music plays they simply use their mouse to tell us how they feel.
The more they like what they hear - the more they move to the right; the less they like it - the more they move to the left! With the Digital Music Test_Home™ you can also test more than just your library. and test your morning or breakfast show and competitors, other personalities and presenters, artist appeal, TV spots, and dozens of additional perceptual questions you could never test in an old school paper and pencil study. Participants complete the DMT_Home™ when it's most convenient for them taking up to a few days and generating less fatigue. Plus, our sever constantly checks identity with multiple levels of security to insure the proper respondents are taking your music test. Our system even checks continuous participation and logs someone off, should they walk away without pressing pause during the process.
The DMT_Home also reduces typical geographic concerns and enables you to recruit from the entire market, versus the 25 mile radius of a test site. No expensive test venues also allow us to reduce your costs even further. Email or call 1.760.731.1141 for more information!
Digital Content Analyzer Only PMW's exclusive Digital Content Analyzer™ enables you to measure the appeal of the content of your radio station of website. You will see the Relative Product Quality of your morning or breakfast show against your competition. The DCA™ let's your talent see how the audience feels during every element of their show, from benchmark bits to the spontaneous.
With the Digital Content Analyzer™ you get to test the best and the worst of your show, from talent, to music, to stop sets. The DCA™ is a powerful weapon for your asenal and can be used with as little as twelve to fifteen respondents. Use the DCA™ to test personalities and presentors, bits, TV spots, billboards; virtually any content on your station.
As the DCA ™ respondents participate, you and your team and personalities are in an adjacent room viewing the results... projected instantly and graphically with final results delivered via movie files on your computer.
The DCA™ delivers the newest technology that has empowered hundreds of others in your position who have come to know and experience proven results and increased ratings!! Email or call 1.760.731.1141 for more information!
Perceptual Studies Full Strategic Market Alignment™
Reveal strengths & weaknesses relative to the competition and determine the greatest opportunity for growth. The SMA™ Identifies weaknesses to exploit and threats against which you can defend and evaluate key on-air talent and station images.
Format Finder™
Format Finder™ drills deep for areas of opportunity using two methods. The first presents respondents with refined montages and descriptors for up to 8 possible formats.
The Format Finder™ gauges both the appeal and passion of various formats under consideration. We then use data mining to scour and segment the entire marketplace, revealing hidden format opportunities. These combined techniques offer the optimal opportunity for success, looking to exploit all hidden holes in todays hyper-competitive radio markets and examines basic listening behaviors (Cume, Conversion, P1, P1 Bonding, etc.) The SMA also examines your audience loyalty composition, P-1 settling, recalled P1 trending, and station vulnerability analysis. You'll also see the sample's open-ended verbatim responses to what the station's brand means to current and prospective P1s.
PMW's proprietary MusicFusion™ data-mining determines the optimal music recipe to position the station for success for years to come is part of our exclusive Brand Guide™ and Strategic Action Plan; your step-by-step guide for success!
For more info email or call 1.760.731.1141
Digital Focus Groups Full 
The Digital Focus Group™ is a powerful mining tool that utilizes our interactive digital technology in combination with traditional focus groups and one-on-one studies. Focus groups are one of the most effective ways to determine key, underlying issues within your core and cume.
The Digital Focus Group™ is often used prior to building a questionnaire for an upcoming strategic perceptual study.
For more info email or call 1.760.731.1141
Branding Strategis Pinnacle Media Worldwide can test your advertising campaign, from concept/story boards to completed ads for TV, radio, billboards, print, and more with AdTRACKER™
See how well your campaign "connects" emotionally, and SEE if it has the power to drive awareness, trial, usage, brand loyalty, and sales.
AdTRACKER™ offers exclusive, state-of-the-art, proven technology designed to measure true passion and EMOTION that empowers you with better - faster - more accurate information with results you can SEE... Immediately!
AdTRACKER™ utilizes your choice of a traditional focus group setting, online technology, or a combination of the two. Moment-to-Moment, Second-by-second digital, interactive technology measures emotional consumer appeal and connection in real-time, plus helps determine the brand strength of you and your competition.
PMW's exclusive AdTRACKER™ enables you to measure true Relative Product Quality and Brand Perceptions. AdTRACKER™ graphically displays how well you stack up against your competition and determines what it will take to make course corrections and improve your campaign strategy.
For more info email or call 1.760.731.1141
WINNING SOLUTIONS
WHY WE DO IT
slide 1 Pinnacle Media Worldwide launched in 2000 with thirty plus years experience, a true point of differentiation, and a very singular mission. We spent years in the same trenches you work in everyday. We too, were bombarded with an abundance of research that used "back-door" questions and provided an excess of data, numbers, percentages, cross-tabs, tables, and subsets. We too, received voluminous mounds of paper and spent mind-numbing hours in long, tedious presentation meetings.
That's what traditional market research companies do...they simply collect data and then create table after table in hopes of letting you know what people think. Frankly, that's a very old school method - lost and disconnected - in a new school world of "emotional" connections where it's essential to know how people "feel". David Ogilvy, the father of advertising said, "Good brands advertise...GREAT brands Connect!"
At Pinnacle Media Worldwide, we have dedicated years developing the most advanced methods to help clients in dozens of countries on four continents, understand how people FEEL; partnering to create winning tactics and strategies. No matter what type of strategy you need to develop, only those able to connect EMOTIONALLY will be left standing! Empowering you to make this connection is the essence of Pinnacle Media Worldwide.
WHO LOVES US
Duncan Campbell 
"The Australian Radio Network has used PMW for a series of Strategic Studies and Digital Music Tests in Sydney, Melbourne, Brisbane and Adelaide. Their insight has been invaluable and is a major reason for our growth. Bob and his team have been a fantastic partner rather than just a client/service provider, making our experience with Pinnacle Media even more valuable."
Duncan Campbell
National Content Director
Australian Radio Network
Jeffrey Liberman 
"Entravision Radio has had a successful relationship with PMW for well over a decade! We value their high standards and appreciate that they deliver results with quick turnaround and are always accessible...just a phone call away."
Jeffrey Liberman
President
Entravision Radio
Jim Loftus 
"Pinnacle Media has helped us evolve to more effectively reflect the listening taste of Philadelphia. While working with Pinnacle Media, we've grown our listening levels to their highest point in our more than 24 year format history.
Jim Loftus
VP/GM CBS Philly
Guy Zapoleon 
"I've always been a big fan of Pinnacle Media and Bob Lawrence. In some of the most difficult radio battles I've been in, I've depended on their expertise in helping us develop the best strategic plan. His work has always been exceptional."
Guy Zapoleon
Zapoleon Media Strategies
Anne Gress 
"I've been working with PMW for over 19 years and they've been an incredible partner and resource. No matter the station format or circumstance, they've given me a clear advantage. I wouldn't think of using anyone else!"
Anne Gress
PD WOGL Philadelphia
Patti Marshall 
"Pinnacle Media brings our stations far more than just research and numbers. They're also radio programmers with real radio experience that we depend on when building successful stations in Cincinnati."
Patti Marshall
Operations Manager
Hubbard Radio Cincinnati
John Simons 
"Pinnacle Media Worldwide gave us true insight to the behaviour of our Breakfast Show audience, which has proved invaluable in taking our stations to Number One!"
John Simons
GMG Radio United Kingdom
SUCCESS STORIES
All Rights Reserved (c)2012 Phone 1.760.731.1141 2809 S Mission Rd, Ste A Fallbrook, CA USA 92028 contact us at: info_p-m-w.com
